Using SNR
There are several ways that you can use the Social Network Roadmap(SM) to make your social networking initiatives more rewarding. We also lead private executive briefings and public workshops and seminars at conferences worldwide that last from two days to half a day. More information here.
| Option |
Description |
Advantage (+) or Disadvantage (-) |
| Strategic engagement with SNR Enterprise |
- Situation: The business knows that social networks are relevant and wants to grow them according to a robust and comprehensive strategy; often entails reevaluating and reprioritizing existing social networking investments for ROI
- Mission: Use SNR Enterprise to create the management infrastructure to aggressively expand social networking into the business
- Features: Often involves several interdependent parts of the business, within the enterprise or with external business partners; CxO/VP champion; comprehensive risk mitigation and opportunity analysis
- Timing: Usually 20-60 weeks
- How to start: contact CSRA to initiate pre-diagnostic
|
- Robust enterprise approach to innovation (+)
- Get several parts of the business on the same page (+)
- Outexecute competitors by making fewer mistakes (+)
- Suffer fewer delays by getting top and middle management buy-in (+)
- Reuse learnings in subsequent SN initiatives (+)
- Mitigate legal and reputational risk (+)
- Extra time, attention and cost (-)
|
| Tactical engagement with SNR Pilot |
- Situation: The business is evaluating how relevant social networks may be to their business
- Mission: Use SNR Pilot to develop a fast-cycle, focused charter for one or several pilots; often means assessing and reprioritizing social networking investments for ROI
- Features: Typically focused on 1 or 2 parts of the business; VP/Director champion; target focused opportunities and mitigate key risks
- Timing: Usually 4-8 weeks
- How to start: contact CSRA to initiate pre-diagnostic
|
- Outexecute competitors by making fewer mistakes (+)
- Make more informed technology investments (+)
- Consulting fees optimized to mitigate key risks, enable management to be mentored through the SNR process (+)
- Reuse learnings in subsequent SN initiatives (+)
- Some extra time, attention and cost (-)
|
| Demi engagement with SNR Pilot |
- Situation: The business recognizes that social networks might be critical, isn’t ready to undertake a tactical engagement but would like some guidance while driving the engagement solo
- Mission: Use select parts of SNR Pilot
- Features: Usually driven by a skunk works team; get input on a few key risks and/or opportunities
- Timing: Usually 1-2 weeks
- How to start: contact CSRA to initiate pre-diagnostic
|
- Avoid key mistakes (+)
- Make more informed technology investments (+)
- Avoid most consulting fees (+)
- More extra time and management attention to lead engagement (-)
- More risk of using scarce resources in suboptimal venue or technology (-)
|
| Roll your own with SNR |
- Situation: The business recognizes that social networks might be critical, isn’t ready to undertake a tactical engagement but drives the engagement solo by using SNR’s free tools
- Mission: Use select parts of SNR Pilot
- Features: Usually driven by a skunk works team; get input by participating with CSRA and others in SNR Facebook Page blog discussions
- Timing: ?
- How to start: use links on Tools page to download papers, slide decks, and access free memberships
|
- Avoid some key mistakes (+)
- Avoid consulting fees (+)
- Make more informed technology investments (+)
- More extra time and management attention to lead initiative (-)
- More risk of using scarce resources in suboptimal venue or technology (-)
|
| Don’t use SNR |
- Situation: The business recognizes that social networks might be critical, isn’t ready to undertake a tactical engagement but drives the engagement solo using a piecemeal approach
- Mission: start a blog, Facebook Page, Twitter feed; also depend on technology vendor’s deployment methodology and let the chips fall where they may
|
- Avoid consulting fees (+)
- May get lucky and have requirements that fit tech vendor, genius employees and ingratiating customers, leading to success (+)
- More extra time and management attention to lead engagement (-)
- Most risk of using scarce resources in suboptimal venue or technology (-)
|
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