Posts Tagged “Social media”

Continuing the Alterian 2010 series, Monte gave his impression of the profound changes in marketing Edelman sees.

• Social media is about story—and trust. Citing the Trust Barometer, he asserted that trust was at an all-time low among consumers. The 18-29 age group has more trust, but they don’t consume traditional media [maybe that's why they trust more?]
• Trust in experts is up and “people like me” down. Billiam the snowman had the highest trust according to one survey [don't know what to make of that, is he an expert? ,^) ].
• When people are facing uncertainty, they will accept a new idea as truth when they hear it from 3-5 sources on average. This gives people peripheral vision.
• Read the rest of this entry »

Continuing the Alterian 2010 series, this discussion featured: Donna Rossi, Vice President, Global Customer Experience Management, Western Union; Rob Singer, Senior Vice President, CRM, Bank of the West; Geoff Sherman, Director Pricing, Promotions & Trade Funds, Walgreens; Kathy Hecht, CMO, American Greetings Interactive; Michael Fisher, Senior Vice President, Alterian.

The message of this panel was that senior marketers and brands that don’t understand and embrace the changing landscape will feel the pain. Realize that the environment is changing fast: Read the rest of this entry »

Stan keynoted the first day of Alterian’s 2010 User Conference, Engaging Times Summit. He picked up David’s theme but drilled down into the history of (mostly direct) marketing to explain how powerful the transformation will be.

• We now have the most narcissistic consumer ever, they want total engagement, personal connection.
• Marketing priorities are all wrong: marketers invest in TV and print for which they get low returns while they underinvest in social media. Mass media is dying.
• Their leaders don’t understand social media (“one to one to every one”), so they can’t create appropriate strategy. New technologies like iPad, mobile, geolocation need strategy.

Read the rest of this entry »

Social networks change the economics of relationships because finding, developing and maintaining relationships is far less costly… Watch the migration from Friendster=>MySpace=>Facebook=>? It was relatively fast, people are mobile… Don’t think you are getting anything for free. Even if you are not paying cash, your interactions and position are building a rich data repository for Google or whoever else is providing “free” services

Social networking insights from the Miami Dolphins’ Jim Rushton, SVP Corporate Partnerships and Integrated Media

An increasingly tangible Web 2.0 ecosystem is growing up around all organizations, but they don’t know what it looks like, much less how to engage it. Your firm’s leaders need to understand how the people you care about are contributing to and learning from the conversations in Web 2.0 venues. Social media means that the ecosystem of market participants around your business is far more actionable than ever before.. and transparent. It’s also easier for your company to engage.. when you know how. The Web 2.0 Ecosystem Audit delivers the picture and understanding.

Opportunity to break the story on new enterprise social network enablement program for marketing, social media, IT and strategy executives