Posts Tagged “Management”

Don keynoted the second day of Alterian’s 2010 User Conference, Engaging Times Summit with a talk entitled, “Death by word of Mouth.” Encouraging ,^)

• Technology and interactivity are now. 96% of Gen Y are members of social networks. They are self-oriented and have no trust in adverts.
• He cited the film Bruno, which people panned in social networks and Twitter on its opening day; the box office fell 40% the next day (and never recovered). Before Web 2.0, the studio could have built momentum through adverts. No more.
• You can’t ungoogle yourself.

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If your business involves physical locations, geosocial applications represent a tantalizing possibility: people can talk about their presence and experience at one of your locations and, potentially, friends of their friends that have the same interest (or thirst). It adds long tail digital grease to conditions on the ground at a retail location.

The morning session focuses on strategy, planning and management of enterprise social network initiatives and will feature several speakers who are currently leading businesses and initiatives. The afternoon will focus on practice and show live example/demos of using LinkedIn, Facebook, Twitter and blogging tools for marketing campaigns

The Pre-Conference morning session is an intensive onramp to planning, launching and managing effective B2B and B2C enterprise social network initiatives involving any combination of internal (private, white label) and external (Facebook, Twitter, LinkedIn, YouTube…) platforms.

Social networks change the economics of relationships because finding, developing and maintaining relationships is far less costly… Watch the migration from Friendster=>MySpace=>Facebook=>? It was relatively fast, people are mobile… Don’t think you are getting anything for free. Even if you are not paying cash, your interactions and position are building a rich data repository for Google or whoever else is providing “free” services

The use of social networking sites will increase; people will shift to a strong family focus because they will be poorer. Older workers will get computer literate due to going back to work and working longer.

London enterprise social networking workshop expanded to full day, to address strategy and tactics of planning and executing corporate social networking projects, a godsend for project managers and champions

Christopher S. Rollyson hosts enterprise social networking pioneers from Alcatel-Lucent, Allstate and Experian and the author of The Facebook Era. Panel will present case studies and good practices of companies and individuals that are using social networking to advance their businesses and careers

Christopher S. Rollyson will lead a panel, “Using Social Networks for Disruptive Innovation,” at the global Pan IIT conference on October 9, 2009 in Chicago.

Summary of the Social Networking Conference “Grand Panel”: privacy, innovation, community, strategy