Posts Tagged “Enterprise”

David set the tone of Alterian’s 2010 User Conference, Engaging Times Summit, with these highlights:

• The change of control we’re witnessing is a major societal change. Young people immerse themselves in social media, don’t watch TV at all.
• Brands have lost trust, and there is major misalignment, too much marketing speak.
• Collaboration is the thing now, people don’t want to be interrupted (by marketers). Brands need to reduce broadcast and increase listening.
• Read the rest of this entry »

Executives from Deutsche Telekom and Concord Music will highlight the morning session of pre-conference led by Christopher S. Rollyson at the Social Networking Conference June 16 in L.A. The pre-conference is a bootcamp for directors of social networking initiatives who want to understand and practice emerging best practices for strategy, tactics and project management.

If your business involves physical locations, geosocial applications represent a tantalizing possibility: people can talk about their presence and experience at one of your locations and, potentially, friends of their friends that have the same interest (or thirst). It adds long tail digital grease to conditions on the ground at a retail location.

The morning session focuses on strategy, planning and management of enterprise social network initiatives and will feature several speakers who are currently leading businesses and initiatives. The afternoon will focus on practice and show live example/demos of using LinkedIn, Facebook, Twitter and blogging tools for marketing campaigns

The Pre-Conference morning session is an intensive onramp to planning, launching and managing effective B2B and B2C enterprise social network initiatives involving any combination of internal (private, white label) and external (Facebook, Twitter, LinkedIn, YouTube…) platforms.

Strategic Web 2.0 Competencies (SWCs) represent a cornerstone of an organization’s effectiveness with social business. They encompass competencies from current and emerging practices on social networking and Web 2.0.

Social networks change the economics of relationships because finding, developing and maintaining relationships is far less costly… Watch the migration from Friendster=>MySpace=>Facebook=>? It was relatively fast, people are mobile… Don’t think you are getting anything for free. Even if you are not paying cash, your interactions and position are building a rich data repository for Google or whoever else is providing “free” services

The example was IBM’s corporate social responsibility and green initiative. They realized it would be incongruent or unsavory to have a (physical) conference for green initiatives in which people would burn tons of CO2 getting there, so they held it in Second Life. The sales conversion ratio was equal to physical conferences.

Sneak preview: the only social networking panel at 2009′s PanIIT, featuring insights from executives from Alcatel-Lucent, Allstate and Experian as well as two enterprise social networking consultants.

Salvatore Reina shares insights about PricewaterhouseCoopers’ global social networking initiatives.. highlights of internal projects and client engagements