Posts Tagged “Enterprise”

“Social media monitoring” is one of the trappings of social business, and most organizations are bewildered by the various approaches they could use to “listen to the ecosystem.” No one argues that a key part of social business governance is determining meaningful metrics to measure the impact of interacting in social venues, but how you use metrics to listen and measure is far from obvious, so here I’ll share some insights I’ve developed based on helping clients through the process of selecting a “listening solution” as well as the process that we have used. Based on these experiences, I have developed an offering by templating the processes, but I won’t go into detail about that here.

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At Alterian’s Social Business Engaging Times Summit, Jennifer summarized how Dave & Buster’s was beginning to see results from their social media initiatives:

• In the U.S., they have 57 stores, and each averages 40,000 sq.ft. of gaming and restaurants. July 2010 marked their first anniversary of doing social media.
• Customers are totally online, especially the 18-24 and 25-34 age groups, talking about food and entertainment; Dave & Buster’s benchmark themselves against casual dining because it has similar demographics. They go to where the customers are.
• There’s a fundamental shift (in marketing), and we have to get social media into the decision set. Facebook is the most important right now. We have a new data warehouse and customer surveys.
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David set the tone of Alterian’s 2010 User Conference, Engaging Times Summit, with these highlights:

• The change of control we’re witnessing is a major societal change. Young people immerse themselves in social media, don’t watch TV at all.
• Brands have lost trust, and there is major misalignment, too much marketing speak.
• Collaboration is the thing now, people don’t want to be interrupted (by marketers). Brands need to reduce broadcast and increase listening.
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Strategic Web 2.0 Competencies (SWCs) represent a cornerstone of an organization’s effectiveness with social business. They encompass competencies from current and emerging practices on social networking and Web 2.0.

Social networks change the economics of relationships because finding, developing and maintaining relationships is far less costly… Watch the migration from Friendster=>MySpace=>Facebook=>? It was relatively fast, people are mobile… Don’t think you are getting anything for free. Even if you are not paying cash, your interactions and position are building a rich data repository for Google or whoever else is providing “free” services

Sneak preview: the only social networking panel at 2009′s PanIIT, featuring insights from executives from Alcatel-Lucent, Allstate and Experian as well as two enterprise social networking consultants.

Summary of the Social Networking Conference “Grand Panel”: privacy, innovation, community, strategy

Web 2.0 investment strategy uses a new adoption model to prepare for the Web 2.0 boom and bust by understanding and managing risks of applying social networks to business and government

Recap of enterprise social networking workshop for how to create a repeatable process for designing and managing successful enterprise social networking initiatives

How to deal with technology disputes when your team gets into prolonged arguments over Web 2.0 tools, vendors or approaches. Taking a customer-centric approach to web 2.0 projects. Unleashing the power of the Web 2.0 conversation within your projects.