Posts Tagged “Empowerment”

The example was IBM’s corporate social responsibility and green initiative. They realized it would be incongruent or unsavory to have a (physical) conference for green initiatives in which people would burn tons of CO2 getting there, so they held it in Second Life. The sales conversion ratio was equal to physical conferences.

CDC’s social media experience shows how powerful social business can be when the organization is aligned with peer-to-peer sharing (word of mouth). Moreover, budget limits and their public focus compel them to rely people to educate each other with CDC information.

How the Seattle Seahawks and the Seattle Sounders are using social networking and social media to engage fans online and offline

Should you worry that interacting with your customers on Twitter, Facebook, LinkedIn and blogs will let your competitors poach your customers? How increased transparency affects business and how you can use the trend to drive your competitiveness

Drive customer engagement and brand value by focusing on the experience of using your product or service. This is the manna of word of mouth and social computing conversations.

Fascinating story of crowdsourcing in the high fashion industry. Dior’s head of social media shares a behind-the-curtain view of Dior’s “The Lady Noir Affair,” starring Marion Cotillard.

Sneak preview: Christopher S. Rollyson to present eight social networking healthcare case studies at the Social Networking Conference in Miami, January 23, 2009

How to deal with technology disputes when your team gets into prolonged arguments over Web 2.0 tools, vendors or approaches. Taking a customer-centric approach to web 2.0 projects. Unleashing the power of the Web 2.0 conversation within your projects.