How CMOs Can Leverage Digital World of Mouth
In most brand organizations, marketing investments rest on 20th century marketing principles whose results are diminishing every year. At the same time, an increasing portion of products and services are commoditizing, which puts more pressure on marketing to “create” differentiation and value. In many cases, there is [...]
No Comments »
Posted by csrollyson in Adoption, tags: Alterian, B2B, CMO, Conference, Customer, Disruption, Empowerment, Facebook, Marketing, Social business, Social business strategy, Social media, Social network, Strategy, Web 2.0
Stan keynoted the first day of Alterian’s 2010 User Conference, Engaging Times Summit. He picked up David’s theme but drilled down into the history of (mostly direct) marketing to explain how powerful the transformation will be.
No Comments »
David set the tone of Alterian’s 2010 User Conference, Engaging Times Summit, with these highlights:
- The change of control we’re witnessing is a major societal change. Young people immerse themselves in social media, don’t watch TV at all.
- Brands have lost trust, and there is major misalignment, too much marketing speak.
- Collaboration is the thing now, people don’t want to be interrupted (by marketers). Brands need to reduce broadcast and increase listening.
- Read the rest of this entry »
2 Comments »