“Social media monitoring” is one of the trappings of social business, and most organizations are bewildered by the various approaches they could use to “listen to the ecosystem.” No one argues that a key part of social business governance is determining meaningful metrics to measure the impact of interacting in social venues, but how you use metrics to listen and measure is far from obvious, so here I’ll share some insights I’ve developed based on helping clients through the process of selecting a “listening solution” as well as the process that we have used. Based on these experiences, I have developed an offering by templating the processes, but I won’t go into detail about that here.
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Posted by csrollyson in Adoption, tags: Analysis, B2B, Case study, Client, CMO, Collaboration, Community, Conference, Cross-boundary, CSRA news, Customer, Employee, Empowerment, Enterprise, Executive, Healthcare, Human capital, Innovation, LinkedIn, Management, Marketing, Mobile, Professional services, Sales, SNC, Social media, Social network, Twitter, Vision, Web 2.0
Social networks change the economics of relationships because finding, developing and maintaining relationships is far less costly… Watch the migration from Friendster=>MySpace=>Facebook=>? It was relatively fast, people are mobile… Don’t think you are getting anything for free. Even if you are not paying cash, your interactions and position are building a rich data repository for Google or whoever else is providing “free” services
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Opportunity to break the story on new enterprise social network enablement program for marketing, social media, IT and strategy executives
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