Posts Tagged “B2B”

The example was IBM’s corporate social responsibility and green initiative. They realized it would be incongruent or unsavory to have a (physical) conference for green initiatives in which people would burn tons of CO2 getting there, so they held it in Second Life. The sales conversion ratio was equal to physical conferences.

Should you worry that interacting with your customers on Twitter, Facebook, LinkedIn and blogs will let your competitors poach your customers? How increased transparency affects business and how you can use the trend to drive your competitiveness

LinkedIn versus Facebook versus Twitter: a thumbnail guide on selecting which Web 2.0 sites your company should be on