Continuing the Alterian 2010 series, this discussion featured: Michael Harrison, Chief Strategy Officer, Razor; Taleen Ghazarian, SVP Strategy, Epsilon; Cristene Gonzalez-Wertz, Chief Strategist, Covalent Marketing; Don Peppers, Co-Founder, Peppers & Rogers; Jennifer DeMarco Herskind, AVP Marketing, Dave & Buster’s.
Posts Tagged “Analysis”
Sep 09 2010
Feb 06 2010
Social networks change the economics of relationships because finding, developing and maintaining relationships is far less costly… Watch the migration from Friendster=>MySpace=>Facebook=>? It was relatively fast, people are mobile… Don’t think you are getting anything for free. Even if you are not paying cash, your interactions and position are building a rich data repository for Google or whoever else is providing “free” services
Feb 05 2010
The use of social networking sites will increase; people will shift to a strong family focus because they will be poorer. Older workers will get computer literate due to going back to work and working longer.
Dec 27 2009
Pithy insights on major Web 2.0 transformation driver: reflecting on the significance of Facebook Connect and Google Friendconnect, which offer Web 2.0 single signon services
Sep 07 2008
The Social Network Roadmap’s Web 2.0 Readiness Assessment is a service offering that gives the enterprise a firm understanding of how its “traditional” USPs translate to serving stakeholders in the Web 2.0 world. The Web 2.0 Ecosystem Audit has pinpointed what venues and activities are relevant to stakeholders, so the company is now set to create programs to engage stakeholders.
Sep 07 2008
An increasingly tangible Web 2.0 ecosystem is growing up around all organizations, but they don’t know what it looks like, much less how to engage it. Your firm’s leaders need to understand how the people you care about are contributing to and learning from the conversations in Web 2.0 venues. Social media means that the ecosystem of market participants around your business is far more actionable than ever before.. and transparent. It’s also easier for your company to engage.. when you know how. The Web 2.0 Ecosystem Audit delivers the picture and understanding.