The Social Network Roadmap(SM) is a breakthrough new approach to guide organizations’ adoption of social networks and Web 2.0 because it enables executives to manage risk and minimize gaffes, so they outperform competitors.

CSRA holds executive briefings to brief management teams on the peril and promise that social networking holds for their organizations, and we provide pragmatic guidance on how to harness the power of the Web 2.0 ecosystem (for more, see the 5 minute Executive Workshops video trailer). We also present at conferences and produce select open enrollment workshops at venues worldwide. These provide a way to understand how social networks are affecting the enterprise, and how you can outperform rivals:

• The Web 2.0 ecosystem: what it is and how it affects your organization
• Major customer platforms like Facebook, LinkedIn, Twitter, MySpace and Second Life: how are companies using them, and how do you know when to use them?
• Business cases that serve as guideposts for building the case for your initiative
• Vendors: understand the different types and how to evaluate them
• Emerging good practices and pitfalls
• Blueprint for planning and launching your initiative
• Special tools to manage your initiative and outperform the market
• View a typical expanded agenda and discussion here

CSRA’s specialized Web 2.0 Brand Management (for more, see the Brand Management video trailer) harnesses the Social Network Roadmap(SM) to increase your relevance while containing the risk your brand faces due to digital word of mouth:

• Web 2.0 Brand Management is a structured approach for rapidly evolving marketing practices to include Web 2.0; you will understand how to surgically apply social networks to your brands, how to measure results, scale projects and integrate Web 2.0 into your legacy processes
• Web 2.0 Disaster Recovery specifically addresses the risks that digitally empowered people pose to your brand
• Web 2.0 Product Development/Innovation taps social networks to enable you to get customers involved in your business in unprecedented ways, the apex of engagement and co-ownership

Most of our workshops are conducted privately, on behalf of specific companies. If you have a team that would like to increase its confidence and speed in social networking programs, please contact us.

Select Roster of Public Events

• November 9, 2010, Chicago, at the University of Chicago Booth CEO Roundtable
• June 26, 2010, Los Angeles, at the Social Networking Conference
• May 14, 2010, Chicago, TechLeaders Association
• April 27, 2010, Global, at Kellogg Graduate School of Management
• February 26, 2010, Chicago, at University of Chicago TechVision
• January 27, 2010, Miami, at the Social Networking Conference
• October 19, 2009, at the University of Chicago Graduate School of Business
• October 9, 2009, Chicago, at PanIIT
• September 23, 2009, London, at the Social Networking Conference
• June 24, 2009, Los Angeles, at the Social Networking Conference
• January 21, 2009, Miami, at the Social Networking Conference
• For a more complete list see Speaking Engagements