Archive for the “Strategy” Category

Overview of Oracle Mix and other enterprise social networking initiatives

Nokia’s vision for mobile social networking, and how it plans to muscle into the higher value chain using OVI.. how mobile with transform social networking via LBS location-based services

Clara Shih on social networks’ creation of new sociology, the economics of relationships and vision for what this means to business. Facebook and Google plays. What social networks mean for business development and sales.

Sumaya Kazi talks about several social network initiatives at Sun: executive blogging, podcasts, wikis, customer collaboration and engaging employees; excellent explanation of the latent potential of employees to drive enterprise social networking.

Dow Jones’ Jeff Bruce presents the concept of “enterprise digital networking” and Dow Jones’ solution: Linkedin meets business intelligence.

Adam Pisoni of Yammer describes the phenomenon of enterprise microblogging, Twitter, as well as some of the organizational dynamics and value proposition.. how “enterprise Twitter” compares to email and how email is broken beyond repair.

Michael Brito is Intel’s chief evangelist to consumers, and he works the social network beat par excellence. Here he shares some of his insights into how big brands and engage consumers, focusing on “ingredient brand” strategy

Social Networking Conference L.A. 2009 recap: Travis Falstad on gaming and social networks, Facebook, MySpace, Mobsters, Playfish, Pet Society

Web 2.0 investment strategy uses a new adoption model to prepare for the Web 2.0 boom and bust by understanding and managing risks of applying social networks to business and government

LinkedIn versus Facebook versus Twitter: a thumbnail guide on selecting which Web 2.0 sites your company should be on