Archive for the “Retail & entertainment” Category

[Updated] The Social Media Upgrade applies to most consumer-oriented brands that have been outsourcing much of their social media work to agencies. In 2013, digital marketing and brand executives are thinking about building their internal teams to provide more continuity and scale.

Social Media Upgrade is the first of the five-part social business team building [...]

The post Social Media Upgrade [Social Business Team Building] appeared first on Christopher S. Rollyson and Associates.

Several profound market forces are preparing the ascendancy of Knowledge Economy products, which result from collaboration among designers, artists, engineers, customers and firms. This represents one of the Knowledge Economy’s most exciting-yet-disruptive elements: “products” will cease to be dominated by monolithic factories that mass produce virtually all items that people use and consume. Moreover, people [...]

The post Knowledge Economy Products and The Future of Manufacturing [updated] appeared first on Christopher S. Rollyson and Associates.

The fascinating post in the Read Write Web outlines a new trend, “Relocalization” or the inevitable “Local 2.0″ that’s a backlash against malls, industrial “retail” and online “community.” It predicts a resurgence of “face to face” interaction, and people paying a premium for locally produced products and “townish” community.

It’s a new synthesis: people increasingly [...]

The post Local 2.0: Trends & Opportunities in Re-localization appeared first on Christopher S. Rollyson and Associates.

In case you missed it, this seminal post from the New York Times shows a startling example of “big data” hitting retail. Data collection and mining have enabled Target, for example, to predict what degree of pregancy young mothers are in—based on the kind of things they buy.

Although Valley visionaries and enterprise data engineers [...]

The post Big Data Hits Retail: Delving into Customers’ Intimate Lives appeared first on Christopher S. Rollyson and Associates.

Sam Fiorella, writing in The Social CMO, put together some fresh thinking on how to disrupt publishing, drawing some parallels with the music business in Open Letter to Media Publishers. Since their comments are turned off, I’ll offer some additional thoughts here.

Sam, thanks for one of the most intelligent posts I’ve read on the [...]

At Alterian’s Social Business Engaging Times Summit, Jennifer summarized how Dave & Buster’s was beginning to see results from their social media initiatives:

• In the U.S., they have 57 stores, and each averages 40,000 sq.ft. of gaming and restaurants. July 2010 marked their first anniversary of doing social media.
• Customers are totally online, especially the 18-24 and 25-34 age groups, talking about food and entertainment; Dave & Buster’s benchmark themselves against casual dining because it has similar demographics. They go to where the customers are.
• There’s a fundamental shift (in marketing), and we have to get social media into the decision set. Facebook is the most important right now. We have a new data warehouse and customer surveys.
• Read the rest of this entry »

The WSJ succeeded in charging for content because their content was traditionally part of their customers’ workstreams. When your livelihood depends on something, you pay. Most “news” and media entertains, it has little financial impact. [...]

The post Noodle VIII: Tablets Won’t Save Mainstream Media But This Might appeared first on Christopher S. Rollyson and Associates.

Social networking insights from the Miami Dolphins’ Jim Rushton, SVP Corporate Partnerships and Integrated Media

How the Seattle Seahawks and the Seattle Sounders are using social networking and social media to engage fans online and offline

Drive customer engagement and brand value by focusing on the experience of using your product or service. This is the manna of word of mouth and social computing conversations. [...]

The post Post-Product Marketing and Engagement appeared first on Christopher S. Rollyson and Associates.