Archive for the “Hightech” Category

[Updated] The Social Media Upgrade applies to most consumer-oriented brands that have been outsourcing much of their social media work to agencies. In 2013, digital marketing and brand executives are thinking about building their internal teams to provide more continuity and scale.

Social Media Upgrade is the first of the five-part social business team building [...]

The post Social Media Upgrade [Social Business Team Building] appeared first on Christopher S. Rollyson and Associates.

Several profound market forces are preparing the ascendancy of Knowledge Economy products, which result from collaboration among designers, artists, engineers, customers and firms. This represents one of the Knowledge Economy’s most exciting-yet-disruptive elements: “products” will cease to be dominated by monolithic factories that mass produce virtually all items that people use and consume. Moreover, people [...]

The post Knowledge Economy Products and The Future of Manufacturing [updated] appeared first on Christopher S. Rollyson and Associates.

In Part One of the Facebook As Investment trilogy, I argued that Facebook had a signifiant trust gap with users that would inhibit its ability to monetize its most unique and valuable assets, and that the trust gap was recently compounded by its “IPO irregularities.” In Part Two, I’ll take a different tack and analyze [...]

The post No Social Network Will Replace Facebook But Pureplays Will Fade appeared first on Christopher S. Rollyson and Associates.

Connecting the Creator, the Visionary and the Executive was the Ardent Desire to Serve

Much has been written about Steve Jobs the creator, the technology visionary and the enterprise leader, but none of these personas entirely get to his essence. Steve Jobs was all these things, par excellence, but what deeply touched and inspired Apple’s [...]

The post Steve Jobs: Behind the Fierce Competitor and Exacting Boss [Tribute] appeared first on Christopher S. Rollyson and Associates.

Web 3.0 Key Concepts and Importance—Mashing up with Privacy

In addition to being the founder of LinkedIn, Reid Hoffman is a Valley insider with rich insight into technology trends, markets and building companies. His main message in this talk at South by Southwest 2011 was that the future was bearing down on us, and he [...]

The post Understanding Web 3.0 as Data: Reid Hoffman, Founder LinkedIn appeared first on Christopher S. Rollyson and Associates.

Josh Williams shared his insights about geosocial at this South by Southwest 2011 session as well as his thoughts about how to approach it to serve customers better. Williams was passionate about orienting geosocial functions around storytelling and travel, which he illustrated by describing Gowalla’s approach to adding value.

Geosocial Background The concept of Gowalla: [...]

The post The Future of Location: Josh Williams, CEO Gowalla appeared first on Christopher S. Rollyson and Associates.

At the Engaging Times Summit, Mike gave an overview of the Alterian software stack and a preview of their new platform. The key takeaway is that Alterian is not a social media company, its core competency is deep marketing data analysis. That said, their SM2 platform is one of the social media monitoring leaders [disclosure, [...]

These three examples showed how digitally produced social information could change entrenched human problems like war, excessive punishment and imprisonment and mass death by natural disaster. As such, they serve as examples of widespread change that will occur thanks to social networks and work processes. [...]

The post PopTech Maps Course of Social Change appeared first on Christopher S. Rollyson and Associates.

The WSJ succeeded in charging for content because their content was traditionally part of their customers’ workstreams. When your livelihood depends on something, you pay. Most “news” and media entertains, it has little financial impact. [...]

The post Noodle VIII: Tablets Won’t Save Mainstream Media But This Might appeared first on Christopher S. Rollyson and Associates.

The example was IBM’s corporate social responsibility and green initiative. They realized it would be incongruent or unsavory to have a (physical) conference for green initiatives in which people would burn tons of CO2 getting there, so they held it in Second Life. The sales conversion ratio was equal to physical conferences. [...]

The post Case Study: IBM’s Experience with B2B Social Business appeared first on Christopher S. Rollyson and Associates.