Archive for May, 2012

In the Facebook As Investment trilogy, I have analyzed several dimensions of investing in Facebook and raised my doubts about the company’s management and direction. In Part Three, I’ll address how brand executives can insulate themselves from Facebook’s—or any platform’s—fortunes by moving to make their relationships and networks portable. By making and managing investments carefully, [...]

The post How Brands Cut Their Exposure to Facebook Business Risk appeared first on Christopher S. Rollyson and Associates.

In Part One of the Facebook As Investment trilogy, I argued that Facebook had a signifiant trust gap with users that would inhibit its ability to monetize its most unique and valuable assets, and that the trust gap was recently compounded by its “IPO irregularities.” In Part Two, I’ll take a different tack and analyze [...]

The post No Social Network Will Replace Facebook But Pureplays Will Fade appeared first on Christopher S. Rollyson and Associates.

Based on numerous executive conversations I’ve had over the past few months, I’m struck by the staying power of 20th century “communications” rules, which still govern many brands today. Therefore, I’ll reveal hidden assumptions that lurk in too many boardrooms in the desire that you root them out before your rivals, so you can outmaneuver [...]

The post Networks vs Mass Communications: Using Disruption to Compete appeared first on Christopher S. Rollyson and Associates.

If you have been on several “social media” platforms as a firm or individual for some time but feel that you’re barely scratching the surface, this guide will help you boost your results significantly because: its goal is to help you develop B2B relationships more efficiently, instead of “selling” yourself and it shows you how [...]

The post B2B Executive’s How-to Guide to Social Business appeared first on Christopher S. Rollyson and Associates.