- Social media is about story—and trust. Citing the Trust Barometer, he asserted that trust was at an all-time low among consumers. The 18-29 age group has more trust, but they don’t consume traditional media [maybe that's why they trust more?]
- Trust in experts is up and “people like me” down. Billiam the snowman had the highest trust according to one survey [don't know what to make of that, is he an expert? ,^) ].
- When people are facing uncertainty, they will accept a new idea as truth when they hear it from 3-5 sources on average. This gives people peripheral vision.
- Read the rest of this entry »
Archive for September, 2010
Sep 20 2010
Sep 15 2010
At the Engaging Times Summit, Mike gave an overview of the Alterian software stack and a preview of their new platform. The key takeaway is that Alterian is not a social media company, its core competency is deep marketing data analysis. That said, their SM2 platform is one of the social media monitoring leaders [disclosure, [...]
Sep 14 2010
Continuing the Alterian 2010 series, this discussion featured: Donna Rossi, Vice President, Global Customer Experience Management, Western Union; Rob Singer, Senior Vice President, CRM, Bank of the West; Geoff Sherman, Director Pricing, Promotions & Trade Funds, Walgreens; Kathy Hecht, CMO, American Greetings Interactive; Michael Fisher, Senior Vice President, Alterian.
The message of this panel was that senior marketers and brands that don’t understand and embrace the changing landscape will feel the pain. Realize that the environment is changing fast: Read the rest of this entry »
Sep 13 2010
Continuing the social business Engaging Times Summit, Donna shared Western Union’s social media journey thus far and where they are going. They are still in the early stages, having been limited by regulation (in the financial services industry). Spun off from erstwhile parent First Data in 2006, Western Union has more room to maneuver, and [...]
The post Social Business Summit Case Study: Donna Rossi, Western Union appeared first on Christopher S. Rollyson and Associates.
Sep 10 2010
At Alterian’s Social Business Engaging Times Summit, Jennifer summarized how Dave & Buster’s was beginning to see results from their social media initiatives:
Sep 09 2010
Continuing the Alterian 2010 series, this discussion featured: Michael Harrison, Chief Strategy Officer, Razor; Taleen Ghazarian, SVP Strategy, Epsilon; Cristene Gonzalez-Wertz, Chief Strategist, Covalent Marketing; Don Peppers, Co-Founder, Peppers & Rogers; Jennifer DeMarco Herskind, AVP Marketing, Dave & Buster’s.
Sep 07 2010
Don keynoted the second day of Alterian’s 2010 User Conference, Engaging Times Summit with a talk entitled, “Death by word of Mouth.” Encouraging ,^)
Technology and interactivity are now. 96% of Gen Y are members of social networks. They are self-oriented and have no trust in adverts. He cited the film Bruno, which people panned [...]
Sep 05 2010
Stan keynoted the first day of Alterian’s 2010 User Conference, Engaging Times Summit. He picked up David’s theme but drilled down into the history of (mostly direct) marketing to explain how powerful the transformation will be.
Sep 03 2010
David set the tone of Alterian’s 2010 User Conference, Engaging Times Summit, with these highlights:
Sep 02 2010
From a technology standpoint, social technologies merely digitize certain things that we already do when relating to one another socially. The rub is, most people aren’t terribly aware of how they relate to others or the process they go through when assessing others. This lack of awareness prevents them from using social technologies to create value. From time immortal, people have required periods of experimentation to “get” new technologies and to use them appropriately: flint, fire, gunpowder, electricity, Twitter… [...]
The post Enterprise Adoption of Social Business 2010—Social Knowledge Gap a Key Barrier appeared first on Christopher S. Rollyson and Associates.