Archive for April, 2009

Fusing Business Development and Social Networking to Create Breakaway Value

IOR Before ROI

As disruptive innovations cross the chasm and prepare for widespread adoption, early adopters need to integrate them with the levers of market power to create unusual value. For over 20 years, I have helped companies seize unusual advantage by adopting disruption ahead of competitors, so here I’ll share how early adopters are creating value with social network investments. Specifically, I will show how to combine social networking with “business development” (practice development, sales). I will begin with a high-level description of the social network-led business development life cycle, and I’ll close with key thoughts on value and ROI. Although the immediate context here is B2B and business development, the principles also apply to the B2C environment.

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Web 2.0 investment strategy uses a new adoption model to prepare for the Web 2.0 boom and bust by understanding and managing risks of applying social networks to business and government