Archive for November, 2006

(**Updated) Marketing Outlays Sabotaged by Sub-par Process Execution

Chicago, 29 November 2006—Today, the Global Human Capital Journal awarded Grace Bank, the top three credit card issuer, its notorious Web 0.2 Citation for inducing an acute spasm of customer yechsperience™.

This citation demonstrates how exceptionally poor service destroys brand despite kind words and happy pictures [...]

The post Our first Web 0.2 Citation—Grace Bank Lost in Commodityland appeared first on Christopher S. Rollyson and Associates.