U.S. healthcare transformation has been the subject of innumerable conferences, debates and programs for many years, and social business will play a large role. Reducing cost without sacrificing quality of care has become the common goal, so I believe social business will be a key lever because social technologies dramatically reduce the cost of collaboration.

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Chief digital officers and transformation will go hand in hand as the position and its competencies take shape over the next few years. Historically, commercial, government and nonprofit enterprises, when faced with profound business change or technology disruption, respond by elevating new types of leader to the “C” level. Chief Knowledge Officer, Chief Process Officer, [...]

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[UPDATED] Social business strategy use cases represent scenarios in which most organizations find themselves, and they reflect some of the choices of which CDOs, CMOs and CEOs may use as they plan to evolve their enterprises in order to either improve returns or simply remain relevant in volatile markets.

Social business strategy is inherently transformational [...]

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Transform the Enterprise is almost always initiated by the CEO’s office, the CDO, the board of directors or other strategic body. Its defining characteristic is enterprise transformation, using social business as a key enabler. Some of its common business contexts are: the hiring of a (new) CDO (Chief Digital Officer), which is itself a commitment [...]

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[UPDATED] Herd the Cats is usually initiated by the CMO/CDO (Chief Digital Officer) or other enterprise practice or brand executive who discovers that various business units or brands in the organization have diverse social media presences without much apparent direction or business results. S/He wants to use strategy to provide a keel that resonates with [...]

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Anonymity, Marketing and Predicting the Future shows that, although each culture has its own concepts of “anonymity” and “marketing,” anonymity will prove to have been a temporary phenomenon in most human cultures because communications technologies are counteracting it. Moreover, based on my studies of and experience with sociology, evolutionary psychology and technology, I observe that [...]

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[UPDATED] Catch Social Media Leaders applies to organizations with very conservative cultures—banks, insurers, healthcare, governments, B2B firms, and professional services to name a few—that have sat on the sidelines and now feel nervous because they are so far behind. In 2013, digital marketing and firm executives are thinking about building their internal teams to provide [...]

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[Updated] The (social business) fire drill is sparked by an external or internal event that suddenly creates a sense of urgency and elevates management’s interest in social business/social media. They often respond in crisis mode and end up wasting considerable resources because they spend more than they need, they stay away from using social technologies [...]

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Advisory & Services Firm Social Business Adoption 2012 is a research survey that looks at social business advisory/consulting firms in a new way. Using quantitative methods, I compared consultants according to the needs of clients who want to transform their organizations with social business. The twelve metrics measure firms’ performance in business impact, sociality and [...]

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Pureplays address social business as transformation by definition because they have been launched to address emerging market needs that established players either do not yet understand or have yet to organize to address. Moreover, Pureplays are not adding social business to their existing services; they have been formed to practice social business. They are a [...]

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